Jared Kennedy / AI-native founding designer

Joined an early team building palm-based identity verification, with responsibility for redesigning the iOS product and updating the brand.

• Redesigned the complete iOS app, establishing a cohesive visual and interaction direction informed by native iOS conventions.
• Refreshed the brand alongside the product, bringing the company's identity and app experience into alignment.
• Used AI agents and automation in day-to-day design workflows.

Sole product designer for Vector, a Solana trading product. Owned design from an early demo through the product's evolution and acquisition by Coinbase, working directly with founders and the leadership team.

• Led design as Vector evolved from a consumer trading concept into social trading experiences and professional desktop trading tools.
• Defined interaction patterns for social trading, translating an emerging product concept into mobile and desktop experiences.
• Helped shape the roadmap and priorities as part of the leadership group, evaluating opportunities and keeping the team focused on the core product.
• Established the product's visual direction, brand and design system.
• Owned brand and marketing design alongside the product, coordinating external creative support as the team's needs grew.

Joined as the company's first designer and grew into Head of Design. Helped shape the product, design team and company direction as #paid developed a SaaS platform and two-sided marketplace connecting brands and creators.

• Led design through two major evolutions of the product, spanning mobile and desktop experiences for both sides of the marketplace.
• Helped grow the design team while remaining involved in product direction and hands-on design.
• Worked closely with founders and participated in investor conversations during the company's growth and fundraising.
• Returned for a subsequent brand engagement, redesigning the identity now live on the company's website.